Strategy

  • Developing communications plans

  • Producing magazines, newsletters, brochures, emails, web content, videos, and social media campaigns

  • Curating content

  • Analyzing data from websites, surveys, forms, and email campaign management systems using Google Analytics, Qualtrics, Emma, MailChimp, and Survey Monkey

  • Content audits

Content

  • Writing features, profiles, news, marketing collateral, scripts, talking points, and headlines

  • Editing and proofreading

  • Updating web content using content management systems, including Squarespace, Drupal, and Ektron

  • Performing basic graphic design in Canva, Adobe Acrobat Pro, InDesign, and Photoshop

Project Management

  • Leading communications projects through complete project lifecycles

  • Scoping, budgets, and timelines

  • Managing stakeholder expectations

  • Coordinating collaborators, including featured subjects, photographers, graphic designers, and other vendors

  • Producing photography shoots

  • Managing printers, mail houses, videographers, and photographers

“Talya was immensely helpful crafting messages and communications to prospective students, applicants, and admits. She’s professional in her approach but also a joy to work with, accessible, and reliable.”

— Alan Guerrero, Senior Director of Admissions and Financial Aid at University of San Francisco School of Law

“Talya is industrious, organized, and consistently a pleasure to work with. She’s able to synthesize complex organizational dynamics while keeping publishing deadlines and mandates in view.”

— Lisa Beth Anderson, Visual Researcher and Multimedia Maker at In Good Company